I’m Xinyi, a product designer based in Seattle. I’ve always been passionate about creating experiences that resonate with people.
Design focus
Thinking beyond the box
I’m driven by the thrill of infusing fresh, innovative ideas into products. My goal is to bring uniqueness and creativity to every project, delivering valuable brand and business impact.
Evidence-driven decisions
For me, research goes beyond formulas. Even when resources are tight, I’m committed to uncovering insights that guide my design choices. For example, in developing IngrediCheck, I analyzed competitors' app reviews to extract actionable insights that informed my decisions.
Embracing collaboration and staying humble
I believe the best outcomes come from collaboration and an open mind. I keep communication open with team members, sharing my process frequently and seeking feedback to ensure alignment and improvement.